Abstract:
Bundle recommendation – recommending a group of products in place of individual products to customers is gaining attention day by day. It presents two interesting challenges – (1) how to personalize and recommend existing bundles to users, and (2) how to generate personalized novel bundles targeting specific users. Recently, few models have been proposed for modeling the bundle recommendation problem. However, they have the following shortcomings. First, they do not consider the higher-order relationships amongst the entities (users, items and bundles). Second, they do not model the relative influence of items present in the bundles, which is crucial in defining such bundles. In this work, we propose GRAM-SMOT – a graph attention-based framework to address the above challenges. Further, we define a loss function based on the metric-learning approach to learn the embeddings of entities efficiently. To generate novel bundles, we propose a strategy that leverages submodular function maximization. To analyze the performance of the proposed model, we conduct comprehensive experiments on two real-world datasets. The experimental results demonstrate the superior performance of the proposed model over the existing state-of-the-art models.
