25/04/2020

The Influence of Decaying the Representation of Older Social Media Content on Simulated Hiring Decisions

Reham Mohamed, Paulina Chametka, Sonia Chiasson

Keywords: online social networks, online privacy, online reputation management, decaying representations, hiring context

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Abstract: Decaying representations gradually make social media content less visible to readers over time, which can help users disassociate from past online activities. We explore whether shrinking, one decaying representation, influences managers’ assessments and simulated hiring decisions of job candidates, compared to seeing a full profile or an empty profile with no posts. Our 3 x 2 between-subjects crowdsourced survey (N = 360 US managers) shows that shrunk or empty profiles led to more positive decisions than profiles in their original full format. However, shrunk profiles also further contributed to more positive impressions of the candidates. Shrinking did not help the candidate of either gender more than the other and demographics of managers had limited impact on their assessment. Further, our managers regularly search job candidates’ social media profiles in real life, suggesting that shrinking could support users’ privacy. We finally present implications for individuals’ privacy on social media.

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