19/10/2020

Product insights: Analyzing product intents in web search

Nikitha Rao, Chetan Bansal, Subhabrata Mukherjee, Chandra Maddila

Keywords: user intent, product search, query log analysis

Abstract: Web search engines are frequently used to access information about products. This has increased in recent times with the rising popularity of e-commerce. However, there is limited understanding of what users search for and their intents when it comes to product search on the web. In this work, we study search logs from Bing web search engine to characterize user intents and study user behavior for product search. We propose a taxonomy of product intents by analyzing product search queries. This itself is a challenging task given that only 15

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