Is This An Ad?: Automatically Disclosing Online Endorsements On YouTube With AdIntuition

Abstract: Undisclosed online endorsements on social media can be misleading to users who may not know when viewed content contains advertisements. Despite federal regulations requiring content creators to disclose online endorsements, studies suggest that less than 10

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Is This An Ad?: Automatically Disclosing Online Endorsements On YouTube With AdIntuition

Michael Swart, Ylana Lopez, Arunesh Mathur, Marshini Chetty

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