01/07/2020

Semi-supervised Category-specific Review Tagging on Indonesian E-Commerce Product Reviews

Meng Sun, Marie Stephen Leo, Eram Munawwar, Paul C. Condylis, Sheng-yi Kong, Seong Per Lee, Albert Hidayat, Muhamad Danang Kerianto

Keywords:

Abstract: Product reviews are a huge source of natural language data in e-commerce applications. Several millions of customers write reviews regarding a variety of topics. We categorize these topics into two groups as either “category-specific” topics or as “generic” topics that span multiple product categories. While we can use a supervised learning approach to tag review text for generic topics, it is impossible to use supervised approaches to tag category-specific topics due to the sheer number of possible topics for each category. In this paper, we present an approach to tag each review with several product category-specific tags on Indonesian language product reviews using a semi-supervised approach. We show that our proposed method can work at scale on real product reviews at Tokopedia, a major e-commerce platform in Indonesia. Manual evaluation shows that the proposed method can efficiently generate category-specific product tags.

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