Abstract: We aim to leverage human and machine intelligence together for attention supervision. Specifically, we show that human annotation cost can be kept reasonably low, while its quality can be enhanced by machine self-supervision. Specifically, for this goal, we explore the advantage of counterfactual reasoning, over associative reasoning typically used in attention supervision. Our empirical results show that this machine-augmented human attention supervision is more effective than existing methods requiring a higher annotation cost, in text classification tasks, including sentiment analysis and news categorization.